In Your Eyes – Joss Whedon and the future of distribution

Posted: April 22, 2014 in watching
Tags: , , , ,

I admit, I didn’t think I could admire Joss Whedon any more than I already do. Kick-ass script-writer, eloquent feminist, architect of the intricately impressive Marvel movie universe, and bearer of a stylish beard. How could he get any more awesome?

Answer: by creating a charming-looking indie genre film and releasing it straight onto the internet.

Leaping joyfully forward

We all know that the internet is undermining established cultural distribution channels. Record stores are dying in the face of iTunes and file sharing. Amazon is gutting the big chain bookstores, leaving the quirky and the unique to re-emerge from the rubble. Illegal streaming services are the bane of the film and TV industries.

Creative businesses have basically two options when faced with this.

Firstly, they can dig their heels in and get defensive. This is the approach that involves lobbying for harsher copyright prosecutions, that tries to limit internet access to stop file sharing. It’s putting a huge effort not into giving customers what they want – easier access to the products they enjoy – but into preventing it.

The other option is to go with the flow, to recognise that people don’t just file share because it’s free, they also do it because it’s easy and convenient. Give them that ease and convenience, the opportunity to watch the latest films and shows in their own home at a time that suits them and without the interruption of adverts, and most will pay for it.

In Your Eyes

This is what Joss has done, releasing his latest film, In Your Eyes, straight onto a paid streaming service at the same time as its premier yesterday. Rather than digging in his heels he’s leaping joyfully forward into the new era, setting an awesome precedent for others. Sure he still works for the big conservative studios too, but that gives him the money, trust and publicity to achieve things like this.

Plus it gives us the interconnected joy of the Marvel movie universe, so yay for that.

I haven’t had time to watch In Your Eyes yet, but you can be sure that I will, and that I’ll come back here to enthuse about it at great length. Unless it’s bad of course, but this is Joss Whedon so I can’t see that happening.

In the meantime, lets take a moment to appreciate the wonder that is the man Whedon.

Mm, beard.

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Comments
  1. Indeed, he is a magnificent man.

  2. Sue Archer says:

    Joss Whedon is definitely the man. He brings us Doctor Horrible, and now this. I’ll definitely have to check this out!

  3. […] In Your Eyes – Joss Whedon and the future of distribution […]

  4. […] In Your Eyes – Joss Whedon and the future of distribution […]

  5. […] got a guest post up today at CURNBLOG, a blog about films. It’s another piece on the distribution of In Your Eyes, this time expanding upon the creative implications of this distribution model. If you’re […]

  6. […] many people aren’t just going to leap on the latest, smartest technologies like e-readers and digitally streamed films. And also part of why some people will – it’s being in control by riding the crest of […]

  7. […] a beautiful and unusual film about love and an inexplicable magical connection. It also took a bold approach to distribution that, for me, points towards the future I want to see. Just when we thought Whedon couldn’t […]

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