Posts Tagged ‘marketing’

‘Dammit, I’m the sheriff! Bring me my coffee and donuts or more bodies are gonna drop!’

The high noon standoffs.The crazy magic carnival. The steampunk capitalists with their mechanical horses. As I’ve mentioned both here and elsewhere, I love the weird western card game Doomtown, and one of the things that makes me love it more is the fiction.

Combining Game and Story

AEG, the company who publish Doomtown, regularly post short fiction based on the game on their website. As a way of keeping players’ attention and building excitement around a game, I think it’s rather nifty. It builds up the plot, gives context to some of the cards, and makes me a little more interested in the characters of the game.

As integration of game and story goes, it’s no Device 6. But it’s really cool to see a company playing with what they can do in already playful mediums – short stories and games.

Moments Not Stories

These Doomtown pieces aren’t always what I’d describe as stories in their own right. They’re there to show a character, action or item in context. Something usually changes over the course of the story, but it often feels insubstantial.

For what it is, that works. It strings together the existing material of the game into a more coherent narrative full of character and tension, not just coloured pieces of card. I’d be surprised if the writers thought this was going to draw in new fans. It’s about maintaining existing interest, not bringing in more.

That said, I think weird west fans might enjoy the little snippets even without the bigger context of the game and the scenes written for the card sets. This is a world full of atmosphere and dark ideas, perfect for those who like to see spells and six-shooters in the same place.

Art as Marketing

This fits with a wider trend at the moment, where marketing cultural products has become less about badgering an audience into buying and more about giving something away to grab their interest. It’s common for serial fiction to include a cheap or free first e-book. Instead of badgering people into reading, the creators give them something and hope they like it to pay for more.

Speaking of which, my own collection of science fiction short stories, Lies We Will Tell Ourselves, is free on Amazon until Friday. So if Doomtown’s fiction doesn’t grab your interest, or you’ve read it all already, why not give that a go?